DKC was asked to launch the latest ESPN Zone restaurants in both Las Vegas and Denver.
In both cities, DKC conducted a series of editorial board meetings with metro, sports and lifestyle media; During launch week, DKC scheduled a series of media tours, morning show segments and ramped up momentum toward the launch event.
Overwhelming media coverage from groundbreaking to grand opening week; ESPN Zone has been named the "Best Sports Bar" by the local media.
ESPN Zone was featured on the covers of Denver Post, Rocky Mountain News, Las Vegas Review Journal.
The Grand Opening in Las Vegas was described as one of the most successful opening events in the city’s recent history.