Retained to elevate CHAM’s profile as a leading provider of pediatric healthcare among donors, residents of affluent communities adjacent to the Bronx, and referring physicians outside the Bronx.

DKC positioned CHAM as a state-of-the art healthcare innovator and CHAM’s founder, Dr. Irwin Redlener, as a leading voice in the debate over healthcare for children.

Created and implemented an aggressive local, regional, and national media relations campaign around major developments.

Resulting coverage included 15 New York Times articles, and over 150 placements for the hospital, which achieved its fundraising goals thanks in great part to DKC’s public relations efforts.