DKC was retained by SFX Entertainment to help enhance their perception as a leader in the live entertainment industry in an effort to: realize significantly higher-priced corporate sponsorship opportunities; enhance SFX Entertainment's ability to negotiate within the entertainment industry; elevate the stock price; package the company for a sale.

DKC managed the $4 billion acquisition of SFX Entertainment by Clear Channel Communications to: maintain stock value for Clear Channel; position the newly merged company as an even more powerful force within the entertainment and media industries; manage -- in front of the investment community -- the exit of SFX Executive Chairman Robert FX Sillerman in the months following the acquisition.

Created and implemented an aggressive corporate communications campaign consisting of: business feature stories on SFX Entertainment, highlighting the company’s revolutionary approach to experiential marketing within the live entertainment space; feature profiles of Robert F.X. Sillerman; positioning of SFX Entertainment executives as experts in the entertainment, sports and live concert industries; news surrounding acquisitions, deals and hires.

Generated more than $100 million in comparative advertising value through publicity for SFX Entertainment in advance of the sale to Clear Channel; eliminated negative publicity surrounding watchdog group accusations of SFX Entertainment engaging in anti-consumer monopolistic practices in the live entertainment space; generated more than $20 million in comparative advertising value for Clear Channel through publicity surrounding the acquisition.