GM hired DKC to win recognition for its support of Ken Burns’s films on PBS.
For Burns’s JAZZ, DKC organized the largest-ever marketing campaign on behalf of a documentary film, including partnerships with the NBA, Sony, Starbucks, United Negro College Fund, American Airlines, among others, gaining wide-recognition for GM.
DKC organized screenings/music events in over 15 markets to win national and local coverage and to benefit UNCF.
The effort also resulted in a doubling of tune-in forecasts for the PBS documentary series; propelled accompanying CD to Billboard's "Top 200 List" (unprecedented for archival Jazz) and sent accompanying book to The New York Times "Best Seller List".