Henri Bendel hired DKC to differentiate HB from other shopping destinations and help revamp and secure its image as the hip shopping experience.

DKC reintroduced HB to New York based media by positioning HB as an indispensable retail and style resource. Unleashed a strategic media relations campaign that ranges in scope from business and trend stories to editorial product placement.

As six years as agency of record, Henri Bendel has clearly become one of the nation’s “it” destination and fashion resources. DKC continues to keep HB in the media with great emphasis placed on identifying key products and apparel on a regular basis and securing relevant editorial placements.