Kate Spade retained DKC for Spring 2002 launch of brand’s fifth product line.

DKC delivered an aggressive strategic national media relations campaign focusing on fashion, beauty, entertainment, lifestyle and business outlets and created media events attended by all top-tier A-list editors and producers. DKC also developed a ten-city Kate Spade Personal Appearance (PA) tour and unveiled consumer launch with unprecedented number of multi-page exclusive features.

As a result, sales were double original projections and the PA Tour generated so much awareness/demand that it was replicated in 10 additional markets. Glamour Magazine honored Kate Spade as “Woman of the Year” and DKC was named AOR for Kate Spade.