DKC was retained by Target to support the launch of The Starck Reality consumer product line exclusively for Target by Philippe Starck; Starck, one of the most prominent designers in the world, has created interiors for Ian Schrager Hotels, a suite in …lysÈe Palace and the Asahi Beer Hall in Tokyo.

To generate interest in the products, DKC created a Starck Reality showroom, where select press was invited to familiarize themselves with this new Starck.

DKC secured placements in the pages and home/style sections of A-List outlets including: USA Today, Time, Vogue, Vanity Fair, W, New York Post, New York Daily News, Newsday, The Washington Post, and The Chicago Tribune as well as features in every local market where a Target store is located.

Today, Philippe Starck is a household name and his line for Target is recognized worldwide.