DKC was retained as the PR agency of record for The Ritz-Carlton South Beach (RCSB) to generate awareness and drive traffic to this South Beach newcomer.

DKC launched the opening of the hotel and targeted A-list journalists in key media in all relevant categories; DKC also identified relevant partners and initiated outreach and as a result created newsworthy and compelling media angels.

DKC successfully secured print and broadcast coverage in the New York Times, Wall Street Journal, The Daily News, Atlanta Journal Constitution, Travel & Leisure BusinessWeek, Newsweek, CNBC, etc.

DKC positioned The Ritz-Carlton, South Beach as the first choice among affluent and discerning travelers coming to Miami.