Retained by SIRIUS Satellite Radio to announce the acquisition of Howard Stern’s radio show and to promote Sirius’ original content.

DKC developed unconventional initiatives to generate widespread media coverage and build buzz around SIRIUS Satellite Radio including: a Thanksgiving event in Union Square with Howard Stern as he handed out gifts to fans; Announced partnership with Eminem, Shady Records and Interscope Records to create a cutting-edge hip-hop music channel exclusively for SIRIUS; the “World’s Sexiest Voice” contest with Motley Crue, Gilbert Gottfried and Jim Breuer as celebrity hosts. Contestants read a 30-second script and winner was featured in Maxim Radio promo spots and awarded $1,000.

Media coverage included: New York Times, USA Today, Wall Street Journal, Billboard, Entertainment Weekly, AP, Washington Post, LA Times, Hollywood Reporter and coverage in all other major markets, ABC News, CBS New York, MTV.com, “The Today Show,” E! News Live, CNNfn and Bloomberg TV.