Delta Air Lines retained DKC January 2003 to launch Song, Delta's new low-cost air service.

Using unconventional events/partnerships, DKC took Song off traditional trade pages into mainstream media, bringing Song's awareness to an unprecedented 43% by year end.

The creation and operation of a Special Song Concept Store in Soho was an instrumental element in the program’s success.

DKC positioned Song, across a broad media spectrum, as a lifestyle brand versus a new airline.

Song performed ahead of plan, delivered profitability and further raised the bar for budget travel in style.

CAV of over $20 million in the first six weeks; over 1,000,000,000 impressions generated by year end.

Delta views its Song brand as a critical component to its ongoing effort to become a more customer-focused, cost-efficient and profitable airline. Delta has already adopted proven elements of the Song on-board experience, resulting in 11 consecutive months of year-over-year improvement in customer satisfaction ratings.