Retained by Starwood Hotels & Resorts Spring 1998 to launch a new brand of “style” hotels.

Layered buzz-building media relations program with four-part teaser campaign, events, gatherings and advertising culminating in a “must-be-there” A-List launch event/party; DKC launched W Hotels CD with Robert Downey Jr. launched Candace Bushnell’s Trading Up at W New York the Court and leveraged Fashion Week sponsorship; DKC also developed W Shorts event in L.A.

W Hotels -- has redefined the industry; each new W continues to achieve fair market share within 90 days of opening (vs. 1 year).