DKC has worked with Vivendi's Universal Orlando Resort (UOR) to 1) position the brand and support its evolution from a premier attraction with one hotel to a complete entertainment/hospitality destination with three hotels, two theme parks and dozens of restaurants and 2) generate buzz and awareness to drive constant traffic to the resort.

Leveraged UOR events e.g., Halloween Horror Nights and Emeril Lagasse's restaurant opening; established a "coasterphobic" program for people who are afraid of roller coasters; created special events e.g., talent searches.

DKC has consistently secured placements for UOR in print and broadcast outlets e.g., USA Today, Sports Illustrated, Business Week, New York Times, Wall Street Journal, Time, Newsweek, US News & World Report, "Inside Edition," NPR "Morning Edition," "Dateline," VH1 "Top Ten Video Countdown," CNN and "CBS This Morning," to name a few. Despite declining nationwide travel trends, UOR experienced record attendance in 2003 and continues to penetrate the valuable market share in Orlando.