Kas Rigas has created and implemented public relations plans for clients in sectors as diverse as consumer products, healthcare, manufacturing, tourism and hospitality for over a decade. Prior to joining DKC, Kas specialized in developing media plans for clients including Gerber, BMW, The Plaza Hotel, and the Miami Conventions and Visitors Bureau. In addition to advising clients on a range of communications areas, Kas has worked to place media stories on everything from new product launches to special events. She developed a comprehensive media program for the North American Launch of the MINI Cooper, which was awarded PR Week's launch of the year. Kas also played an integral role in achieving international media coverage for the 75th Anniversary of Gerber baby food and their first ever study on the eating habits of infants. Kas holds an honors bachelors of arts degree in English Literature from the University of Western Ontario and a Graduate Diploma in Public Relations from Humber College.