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AOL Taps DKC to Raise Awareness of Platform-A
(New York, November 2008) – AOL has turned to DKC to build awareness of Platform-A, the industry's largest digital advertising platform. At a time when the advertising industry is in transition, Platform-A provides marketers with a flexible solution for effectively connecting with their target audiences through AOL's extensive and diversified niche network.
DKC is responsible for conducting media outreach to a broad range of mainstream and trade press, with the goal of educating both companies as well as advertising and marketing agencies nationwide about the benefits of the Platform-A network.
Platform-A was established by integrating AOL's advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.
"We brought on DKC to have a strategic partner to build the Platform-A brand within the press and articulate a clear message," said Matthew Frankel, Senior Vice President of corporate communications at AOL. "With the economy, budgets are tight. Media is one of the most efficient tactics in increasing brand awareness."
Platform-A is one of the three core business units of AOL, which also include People Networks, the company's social media unit, and the recently rebranded Media Glow, a series of individually-branded sites that have experienced unprecedented growth and engagement, with page views climbing 64% year-over-year, engagement increasing 39% year-over-year and its audience growing to 73 million unduplicated users.
"Platform-A presents a tremendous opportunity for marketers to leverage AOL’s far-reaching community to deliver impactful brand messaging to their audiences," said Matthew Traub, Managing Director, DKC. "We look forward to raising awareness of this innovative solution among key marketing decision-makers."
About Platform-A
Platform-A, AOL's advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com's third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About DKC
Founded in 1991, DKC provides public relations and integrated marketing services to a diverse roster of clients, which includes Delta Air Lines, United Technologies Corporation, Kraft Foods, AOL, New Balance Athletic Shoe, Hard Rock Hotels, Resorts, and Casinos, Sprint, Wenner Media, Esquire Magazine, Continuum Health Partners, the Children’s Health Fund, and Veoh.
FOR MORE INFORMATION CONTACT:
Sami Ghazi
DKC 212-981-5134
Sami_Ghazi@dkcnews.com
DKC is responsible for conducting media outreach to a broad range of mainstream and trade press, with the goal of educating both companies as well as advertising and marketing agencies nationwide about the benefits of the Platform-A network.
Platform-A was established by integrating AOL's advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.
"We brought on DKC to have a strategic partner to build the Platform-A brand within the press and articulate a clear message," said Matthew Frankel, Senior Vice President of corporate communications at AOL. "With the economy, budgets are tight. Media is one of the most efficient tactics in increasing brand awareness."
Platform-A is one of the three core business units of AOL, which also include People Networks, the company's social media unit, and the recently rebranded Media Glow, a series of individually-branded sites that have experienced unprecedented growth and engagement, with page views climbing 64% year-over-year, engagement increasing 39% year-over-year and its audience growing to 73 million unduplicated users.
"Platform-A presents a tremendous opportunity for marketers to leverage AOL’s far-reaching community to deliver impactful brand messaging to their audiences," said Matthew Traub, Managing Director, DKC. "We look forward to raising awareness of this innovative solution among key marketing decision-makers."
About Platform-A
Platform-A, AOL's advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com's third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About DKC
Founded in 1991, DKC provides public relations and integrated marketing services to a diverse roster of clients, which includes Delta Air Lines, United Technologies Corporation, Kraft Foods, AOL, New Balance Athletic Shoe, Hard Rock Hotels, Resorts, and Casinos, Sprint, Wenner Media, Esquire Magazine, Continuum Health Partners, the Children’s Health Fund, and Veoh.
FOR MORE INFORMATION CONTACT:
Sami Ghazi
DKC 212-981-5134
Sami_Ghazi@dkcnews.com
