(New York, April 2009) – DKC has been hired by newly formed licensing agency Gator Group, the worldwide licensing agent for fashion and lifestyle brand Paul Frank Industries, and the creator of a new socially responsible soft toy line called Tales 4 Tomorrow. DKC will be charged with building exposure for the two brands in fashion, lifestyle, consumer and trade media, while elevating awareness of Gator Group's work in the licensing industry.

Founded by several executives from global marketing services agency Creata, Gator Group, a global firm, provides a wide range of services for its clients, including licensing, product design and development, direct manufacturing, and marketing strategy and planning.

DKC is responsible for executing a multi-faceted public relations campaign that includes driving awareness and consumer demand for renowned lifestyle brand, Paul Frank Industries, and also growing awareness for the Tales 4 Tomorrow line of plush animals, trading cards, and interactive website. In addition, DKC will build recognition for Gator Group within the licensing industry by leveraging key trade shows and trade press.

Gator Group selected DKC for its unique combination of experience within the licensing, consumer/lifestyle, and fashion spaces. "We are excited to work with Gator Group to promote its clients," said Kas Rigas, Senior Vice President, DKC. "We look forward to extending the Paul Frank Industries brand to new audiences while introducing Tales 4 Tomorrow and its socially responsible mission."

About Gator Group
Launched in 2009 by Australian entrepreneur Geoff Rosenhain, Gator Group is a full-service licensing agency offering the unique combination of seasoned licensing executives coupled with expertise in product design and manufacturing. Gator Group provides a wide range of services for a focused group of strategic corporate partners as well as wholly owned brands. The company is the worldwide licensing agent for renowned fashion brand Paul Frank Industries, manufactures a range of electronics accessories for Apple iPods, iPhones and laptops and recently launched a new socially responsible soft toy line, Tales 4 Tomorrow, created in partnership with Conservation International. Gator Group is headquartered in Dana Point, California with offices in Los Angeles, Hong Kong, and Paris. For additional information please visit www.gatorgroup.com.

About Paul Frank Industries
From its humble beginnings in a Southern Californian garage as an eccentric accessories company, Paul Frank Industries has quickly grown into a successful design house and retail division with worldwide locations. Fostering relationships with artists and brands through collaborations, as well as unique licensing categories that include watches, eyewear, home textiles and bicycles are examples of how Paul Frank Industries likes to take everyday products and create artistic and entertaining designs. Paul Frank Industries' brands are available at globally renowned retailers including Nordstrom, Bloomingdales, Macy's, Fred Segal, Colette, Selfridges and Beams. Over 34 flagship Paul Frank Stores are located in key cities throughout the world. For more information about Paul Frank, visit www.paulfrank.com.

About Tales 4 Tomorrow (T4T)
The Tales 4 Tomorrow™ brand was created to inspire children to "Save the animals!" that are endangered around the world. Tales 4 Tomorrow is a lifestyle brand that promotes socially conscious, green fun. The brand's launch includes 8 plush animals made with soy and cotton materials. Each plush toy comes with a donation code that gives a child access to, www.tales4tomorrow.com, where they can play games, watch videos, meet characters, send Tale Mail to their friends, and create lush habitats where their animal friends live. Fun Pack Trading cards include an assortment of cards including sticker, tattoo, flapper, pop-up, and 3D model cards. Tales 4 Tomorrow donates 5% of all proceeds to Conservation International programs that save endangered species around the globe. For more information please consult; www.tales4tomorrow.com.

About DKC
Founded in 1991, DKC provides public relations and integrated marketing services to a diverse roster of clients, which includes Delta Air Lines, United Technologies Corporation, Kraft Foods, AOL, New Balance Athletic Shoe, Hard Rock Hotels, Resorts, and Casinos, Sprint, Wenner Media, Esquire Magazine, Continuum Health Partners, the Children's Health Fund, and Veoh.

FOR MORE INFORMATION CONTACT:
Sami Ghazi
DKC : 212-981-5134 Sami_Ghazi@dkcnews.com