DKC has been practicing integrated marketing long before it became an industry buzzword, instinctively going way beyond traditional public relations to marketing communications in serving our clients' needs. Our approach to integrated marketing ensures that the sum of the parts becomes much greater than the whole. The result is powerful, seamless, consistent messaging conveyed across all platforms. DKC works closely with all people involved in our clients' marketing efforts, from advertising to design to promotions, to help accomplish this goal.
With the benefit of a diverse client list, we offer unique opportunities not only to create connections with the media, but also to create marketing partnerships that no other company can match. In the past, we've created connections between our clients resulting in partnerships between General Motors and Sony Music, Beth Israel Hospital and New York Daily News and Delta Air Lines/Song and Kate Spade. And our reach extends beyond our own clients. In an effort to find appropriate relationships to foster communication of our clients' marketing messages, we've partnered with Starbucks, The City of New York, The Red Cross, and many others.