Digital media—from social networking sites to blogs to mobile technology—provides opportunities and presents challenges. DKC approaches these outlets with a sophisticated, differentiated message that is tailored to the recipient.

We work closely with clients to make sure their messages are carefully crafted, delivered in the proper format, and seeded for maximum exposure. We understand the nuances of new media: online outlets are less hierarchical and more casual than their print and broadcast counterparts. Messages must be pithy, honest, and individuated—part of a dialogue and not a rambling monologue.

The proliferation of new media outlets also means that clients need to monitor their media profile in the online space, which is more challenging given the volume and ease of publication. The 24-hour news cycle necessitates round-the-clock monitoring and sophisticated analytical tools to sift through the chatter. We know which online voices are influential and which have the potential to become influential.

Our work on the digital front is unparalleled. We have launched and worked with several of the Internet’s most successful sites (The Huffington Post, Daily Candy, Michael Eisner’s Veoh, Gather.com), facilitated and promoted unprecedented new media synergies (between Veoh and Us Weekly, Vuguru and MySpace, Reuters and Second Life), and successfully navigated the tricky waters of the wireless.

DKC has also partnered with the online analytics service Collective Intellect to offer clients the latest and most robust in real-time monitoring technology—to stay on top of client-specific news and see what storms are brewing on the horizon.