DKC doesn’t just respond to the news—we create news. We’re experts at shaping our clients’ stories into the headlines of the day, and we accomplish this by knowing how to think like the editors, reporters and producers with whom we work on a daily basis.

DKC operates on the principle that proactive public relations requires a thorough understanding of the media. Our public relations practitioners have unsurpassed media connections and are in daily contact with the press around the country and across all categories. We’re on top of the stories of the day and know how to shape our clients’ messages to suit the media outlet. We’re constantly in pursuit of the unique idea, the different angle, the fresh take on a familiar story. And we’re tenacious in our efforts to get the story placed—we simply don’t take “no” for an answer.

Teamwork is a key aspect to DKC’s ability to service our clients effectively—and it’s a value we take seriously. Each client is serviced by a team of professionals, including a member of senior management, and all members are accountable for knowing the client’s business, priorities and concerns.