DKC has an eclectic mix of consumer product clients—a mix that inspires the development of some of the most creative and inventive ways of generating publicity and provides a distinct advantage in building and extending brands.

We approach our clients’ consumer products as celebrities. Whether it’s leveraging Miracle-Gro Plant Food for The Scotts Company or an awareness campaign for the prestigious wallpaper company, Imperial Home Decor Group, DKC knows how to position products and brands to maximize media, consumer and business coverage to generate awareness and drive sales.

DKC is expert at creating buzz building campaigns that fuel demand in the marketplace. When M.A.C. unveiled its latest line of Viva Glam lipsticks—the money from which was used to raise money for AIDS research—DKC leveraged the tremendous popularity of spokeswomen Mary J. Blige and Lil’ Kim to secure attention grabbing placements in gossip, music and fashion columns.

DKC seeks unorthodox ways to tell product stories and target key constituencies. To help take Scotts Turfbuilder off the gardening pages and onto the sports pages, we created a Lawnmower Race—successfully securing placements with major sports media outlets including USA Today “Sports,” ESPN and CNN/SI.

DKC aims to communicate the clients’ messages as news—in the most clever and memorable ways—and to add an unexpected sense of style and entertainment to consumer product marketing and publicity.