Whether it's a personality like Ashlee Simpson or Sean "Diddy" Combs, a television landmark event like Ken Burns' "JAZZ," the launch of Rob Thomas' or Alicia Keys' latest CD or brand extension initiatives for companies like Entertainment Weekly, EMI Music or American Express, DKC's approach to creating out-of-the-box, news-making results is the same: expert strategic planning with a non-traditional creative bent, supported by the best media relations and expertise.

This knowledge and experience enables us to exercise the extraordinary judgment especially important for A-list personalities whose names appear in the headlines, as well as companies who are sensitive to fluctuations in their corporate image.

Successfully positioning entertainment clients in the media calls for a unique blend of sensibility, creativity and media savvy. DKC possesses the requisite in-depth knowledge of the ins and outs of the entertainment industry - and the talented individuals who make that industry tick - without sacrificing inventive and imaginative ideas for promoting our clientele. Our work with celebrity clients is a blueprint for how to use both traditional entertainment and lifestyle media approaches as well as off-the-entertainment pages initiatives to build powerful, lasting personality brand names. In addition, we routinely create compelling programs and inventive solutions for a variety of corporate clients such as Sony-BMG, EMI Music, Sirius Satellite Radio, Sprint, Cablevision and General Motors, who need help repositioning themselves, creating one-of-a-kind events or refreshing staid products to meet the often finicky demands of the 21st Century consumer.

Our work on behalf of fashion, home and beauty clients such as Kate Spade Beauty, MAC Cosmetics, Estée Lauder, Tommy Hilfiger and Chip & Pepper Denim flawlessly blends unparalleled experience in the media sectors with the suave style of the world's best tastemakers. DKC knows how to create, brand and sell fashion, beauty and home design campaigns to the media - and ultimately to the consumer.

Our expertise with special events is unsurpassed and we take care of the soup-to-nuts orchestration of both the logistics and media coverage for maximum results. We also get in on the ground floor of any event to influence content, suggest ideas and create new ways to execute that we can leverage to make news. Whether it's a concert special, pre- or post-show party, gala dinner, awards show or product launch we routinely create memorable events for our clients that garner tremendous media exposure.

Our expertise is not merely limited to proactively generating news for our clients, however. When there's breaking entertainment news, we know our way around the media to make sure our clients stay front and center, and we create opportunities that tie-into the breaking news of the day. Today's entertainment world is one that is cluttered with a bevy of new music releases, product launches, new fashion and beauty offerings and companies vying for their slice of the media pie and, ultimately, ways to capture the consumers' imagination and pocketbooks.

Our clients rise above the crowd because we understand the news and we know how to impact a company's or individual's bottom line, as well as keep their image current, positive and intrinsic to their core values. We use our creativity and clout to land the stories and segments most beneficial to our clients, and in the end provide an invaluable service to set our clients apart from their peers.