When the game is on the line, the biggest brands in sports turn to DKC.

As a trusted and longtime partner for top companies, leagues, franchises, venues, sponsors, owners and athletes, our seasoned team of professionals understands how to build and sustain cache for our clients well beyond the traditional sports pages. The DKC Sports team possesses a collective DNA that is deeply rooted in all aspects of the sports business. Our backgrounds cover all bases of the industry, from the insider perspective of high-level front office posts to valuable experience in sports journalism.

DKC Sports differentiates itself by conceptualizing and implementing strategic communications programs that impact our clients' bottom line and lead to a publicity/marketing campaign that stands the test of time. The ability to articulate with passion to the core audience through sports media is only part of our game plan. We also challenge the status quo by exploring newsworthy angles and leveraging our extensive media relationships to create brand exposure in other key areas such as lifestyle, entertainment and business. This transcendent approach is at the core of our philosophy. Our formula for success is based on unmatched creativity and a keen understanding of how the news process works.

In terms of our track record, DKC has collaborated with sports business icons and moguls such as Muhammad Ali, Michael Eisner, Daniel Snyder and Donnie Walsh to name a few; represented organizations such as the National Football League, Arena Football League, Major League Baseball and the United States Tennis Association; partnered with established brands such as ESPN, CSTV, New Balance, New Era, Fathead, Callaway Golf and Warner Home Video Sports; and provided strategic counsel for companies such as Sprint, Delta and Citigroup related to maximizing value of their extensive sports sponsorship portfolios.

Our "scoreboard" is filled with notable victories for clients:

• DKC was tapped by the NFL to handle the league’s first ever kickoff concert held in Times Square. The event attracted 500,000 fans and positioned the league as innovators.
• Citigroup has enlisted DKC to help manage strategic communications as it relates to all of its sports sponsorship platforms, including The Rose Bowl, golf's Ryder Cup Captains and the highly-anticipated opening of the New York Mets' new ballpark in 2009, Citi Field.
• Sprint has DKC on its team to bolster the company's marquee sponsorships of NASCAR and the NFL.
• Warner Home Video taps DKC to handle communications supporting its new sports DVD division. In addition to publicity and promotions, DKC serves as a liaison between Warner and the NFL, NHL and NBA.
• In handling all aspects of PR surrounding the US Open, DKC has worked with the USTA to generate unprecedented local and national coverage that helped the Grand Slam tournament shatter attendance records and achieve unprecedented television ratings over the past five years. DKC’s pre-event tactics included a ticket launch event featuring tennis courts on the deck of the USS Intrepid, which generated media impressions into the millions.
• Teaming with ESPN, DKC highlighted members of the Watersmeet Nimrods high school basketball team featured in the network's landmark ESPN 25 "Without Sports" advertising campaign. DKC helped turn the squad into a national phenomenon, securing segments featuring the entire team on "The Tonight Show" and "CBS Sunday Morning."
• On behalf of New Balance, DKC created the honorary "Team New Balance," a group of breast cancer survivors including a 51-year old man who traveled on the Susan G. Komen Race for the Cure circuit. This approach enabled New Balance to break through the sponsorship clutter, while producing positive recognition for the footwear company.

Understanding that sports is big business is why emerging leagues and new business ventures including the Arena Football League and Liberty National Golf Club have also partnered with DKC to assist them in gaining credibility and influencing their bottom line. In a span of six months, DKC secured two separate Wall Street Journal page A1 stories on the AFL and Liberty National. The residual impact included new two new ownership groups for the AFL and over a dozen half-million dollar memberships for Liberty National.

All DKC sports clients are exposed to the full resources and experience of the entire company. Publicity experts from the world of entertainment, fashion, corporate, government, consumer products, film, technology, healthcare, etc. are all part of the process and execution. Coupled with this expertise is a savvy and understanding of the sports culture and how it fits into the overall media landscape, both traditional and viral.

The DKC difference is what our clients have come to rely upon in today's world of sports. When focusing on the critical and emerging role of public relations and how it can have a profound affect on your business…it doesn't have to be an even playing field.