A misconception may exist that the media does not cover other media; why cover a competitor? This, of course, is untrue. DKC is known for success in extending media property messages to other print, television and broadcast outlets with a client roster that has included: The New York Daily News, New York Magazine, The New York Observer, Esquire, Redbook, CosmoGirl, Variety and The Nightly Business Report.

DKC understands news—not just through pitching stories to the media, but because we represent the media. Working for media clients enables us to interact more effectively with the editorial departments and newsrooms. Furthermore, we know how to translate corporate, consumer and entertainment news into front-page stories. We also know how to turn that same news into features in other sections of a newspaper, magazine or broadcast program.

DKC has extensive experience launching and creating public relations programs for a wide range of books including: Rudolph Giuliani’s Leadership, Jay Leno’s Leading With My Chin, Seth Swirsky’s Baseball Letters, Georgette Mosbacher’s It Takes Money Honey!, Bill Geist’s Foreplay! The Last American Male Takes up Golf, as well as Dr. Sears’ The Anti-Aging Zone, Dr. Shapiro’s Picture Perfect Weight Loss and The Better Homes and Gardens New Cookbook.

And DKC approaches book launches and the ensuing campaigns in the most unexpected and news-making ways. Take for example, the release of J.K. Rowling’s Harry Potter and the Goblet of Fire, where we gained worldwide attention with the “midnight book selling” parties.