DKC approaches a film in the way we do a political campaign—in phases, with the ultimate release date being our “election day.” Our strategies are based on the bottom line, and we get results.
DKC Film’s roster of clients includes: "off-the-entertainment pages" publicity ( “Traffic,” “Notting Hill” and “Platoon”); corporate publicity (Lot 47 Films and Gen Art Film Festival); unit publicity (“swimfan” from Fox, Eric Schaeffer’s “Never Again” from USA Films and “3 A.M.” from Showtime); festival publicity (Woodstock Film Festival); crisis management (Paramount's “K-19: The “Widowmaker”); litigation and straight entertainment publicity (Jean Doumanian) and television/film production (“The Mary Kay Letourneau Story: All-American Girl” from USA Network, Showtime Networks and Court TV), and documentaries (Ken Burns’s “JAZZ”, Martin Scorsese “The Blues,” HBO’s Methadonia, etc)
We know that features, entertainment shows and column items are an integral part of the overall campaign, but managing the press flow is just as important. DKC has the experience and understanding of how to map out a strategic campaign via industry announcements, exclusives and metro/news/human interest angles, timing them for maximum effectiveness to create the momentum needed to open and sustain a film/television show over time.
With a studio film such as "Traffic," DKC brought the film off of the entertainment pages and into the forefront of the news—making drugs part of the national conversation when the topic was clearly absent from political debates. This successful campaign to drive box offices sales and raise Academy awareness culminated in a five-part “Traffic” series on "Nightline."
For independent film clients such as Tom Dicillo and Eric Schaeffer, we know how to utilize the media—creating and leveraging industry buzz to drive business deals and early consumer interest.
Across the board, DKC excels in film and television publicity, but it is our innovative and out-of-the-box thinking that raises the bar and separates us from the competition.